This website is not directing your eyes by all means to predefined fields. The background is white. The font has the same size and thickness. There are no call-to-action buttons, animations, or footer to navigate with ease and make you follow certain actions.

 

The design you are seeing is an expression of critique toward user-friendly advertising techniques, driving consumption and profit-oriented economics. This space is purposefully muted to reflect on new, regenerative, life-centric systems and communication design. 

 

See it as an invitation to take time and responsibility for the clicks and the resulting consequences. See it as a proposal for a new experience of interacting with information in the age of all-encompassing excess of goods and services provided while disrupting the harmony of living systems on Earth. 

May a shift in experience nudge a shift in behaviour?